At buyCalls, we are big believers in well-written, lead-converting, killer content. Content that tells a story and affects change.
But we can’t deny the trend toward, and power of, visuals in an increasingly distracted world. Did you know that the average person only reads 20% of presented text?
You’re still with us, right?
This is a scary consideration for content marketers. We know visuals are an efficient and appealing way to convey facts, and that in fact our brain processes visual information 60,000 times faster than text. So what to do? Combine the best of both worlds!
Last week we talked about the untapped power of infographics in digital marketing, and this week we’re back with a video from KISSmetrics, The Power of Visualization, that reinforces our need for great imagery and compelling, to-the-point content. Check it out!
Think your business could use a visual boost? We’d love to talk. Get in touch today!