September 9, 2014

Do You Know Your Story?

Every day, brands and marketers churn out thousands of pieces of new content to attract consumers, because, well—content is king.

Yet, more than 50% of brands still lack a devoted, on-site content creator, and 69% of content marketers believe creating original content is their biggest challenge.

What’s making content creation so difficult?

We can tell you firsthand that creating content that resonates is a challenge—when there’s no story to tell!

Every successful brand revolves around a simple but powerful story that relays who you are, what matters to you, and how you can serve your customer. This story will mark you as memorable, desirable, and distinctive, and, can connect you with potential consumers across multiple platforms.

John Kotter is a Harvard Business School professor and best-selling author of Leading Change. “Over the years I have become convinced that we learn best—and change—from hearing stories that strike a chord within us,” he says. “Those in leadership positions who fail to grasp or use the power of stories risk failure for their companies and for themselves.”

Step 1: Have a story. Step 2: Think like a storyteller.

Don’t fail to grasp the power of storytelling in your branding and marketing. Once you have a firm understanding of your brand’s story, understand that sharing it productively, positively, and engagingly requires some fun, creativity, and facts.

Just take it from the pros!


For your storytelling, lead generation, and marketing support, our team is here.





  • brand story, buyCalls, content marketing, john kotter, lead generation, marketing, storytelling,


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