Those two words have been tossed around endlessly, but for good reason: Thanks to computers, the web, and mobile, so much data is constantly created, processed, and shared that it’s become impossible to manage it all using traditional tools and applications. To help understand: right now, there are more pieces of digital information floating around than there are stars in the universe.
In a world in which billions of content and millions of posts and tweets and videos are created daily, trying to get to the important stuff can feel overwhelming. But as a marketer or business owner, providing your target audience with the most important information in an easy-to-digest manner is crucial.
Say hello to infographics.
What are infographics?
You’ve seen them before. When well-crafted, infographics are the perfect mix of hard facts, appealing design, solid writing, and analysis. They’re used to relay sometimes complex information about all kinds of topics, from marketing to banking, holiday trends, home safety, and more. Very simply, they are a data-rich visualization of a story or thesis in our very visual-oriented world.
How can they help my marketing campaign?
According to 3M Corporation and Zabisco, 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text. When it comes to marketing, visual content works.
There are other reasons to love them, too:
1. Text + graphics = a winning combination!
On their own, text and graphics are imperfect methods of relaying your message. Text relies on analysis, processing, and concepts, and can be cumbersome. Graphics are less cumbersome but can’t communicate more complicated ideas. Together? They work!
2. Easily digestible
When so much content is at our disposal, it’s the most appealing content that sticks with us. Forty percent of people respond better to visuals than plain text, according to Zabisco. Great infographics are easy to consume yet tell fascinating stories or contain compelling information.
3. The potential to go viral
These are the kind of infographics that go viral, too. Create something attractive that imparts an important message, include social media links, and you’ll up your chances of being discovered across the web—and potentially the world.
4. Increases traffic
This process will, in time, increase traffic to your site. The beauty of infographics is that the best ones stick and continue to generate traffic for months, even years.
5. Benefits your SEO
The more compelling your infographic, the more likely it is to go viral, and the more it goes viral, the more people will link to your site. The more people link to your site, the higher Google will index it, increasing the importance search engines place on your site.
6. Showcases you as an expert
Infographics require a lot of work—culling through research, writing the actual content, and creating a design—but the display of knowledge will position you as an expert.
7. Infographics benefit all businesses
Whether you own a small local business or a major corporation, infographics are equally useful. They don’t discriminate! What’s important is finding the facts and information of most use to your target audience.
8. Builds brand awareness
To the right is an infographic we created about storytelling and content marketing. Every infographic you create should have your brand’s logo on it, generally at the bottom, along with a list of any sources you might have called upon. This is important, as the more your infographic is shared, the more your brand will be recognized.
Has your business used infographics this year? What were the results? Tell us your story, and we’ll help you tell it in a fun and effective new way.