Nearly 10 years ago, while vacationing in Charleston, David Petsolt and his wife Kate were struck with inspiration. It was the holidays and Charleston was hosting its annual Reindeer Run. Joggers flew past, dressed like presents, Santa, and, of course, reindeer. The Petsolts knew immediately this had to happen in their Sandhills community.
David took up running himself soon after and continues still, not only co-hosting the Reindeer Fun Run every year, but taking part in races all around the country and state.
Running has become a source of joy and passion, providing many lessons. He explains more in “What Running Taught Me About Marketing.”