October 15, 2013

The Pilot: Second Local Company Makes List of Growing Companies

Heather Adams

Heather Adams

By Ted M. Natt Jr., staff writer

General Manager Heather Adams was not surprised that buyCalls made the Inc. 500/5000 list in its first year of eligibility.

“But we didn’t expect to be ranked so high,” Adams said.

BuyCalls, a marketing agency in Southern Pines that develops multichannel, direct response advertising, came in at No. 684 with a three-year sales growth rate of 668 percent, or more than four times the list’s median growth rate of 142 percent.

“Our small but growing team has shown great stamina in driving success for both our clients and our company,” Adams said. “We couldn’t be more excited for what’s on the horizon.”

BuyCalls was launched by David Pestolt in August 2009 with two full-time employees and two large clients in the security and satellite industries. Today, the company has 11 employees, as well as customers in the home services, personal finance, merchant services, travel, insurance and education industries.

“We owe our success to our team’s focus and ability to act quickly when there is a new opportunity or initiative,” Adams said. “Flexibility and teamwork have allowed us to seize the moment and go the extra mile for our brand clients and partners.”

Those clients include Defender Direct and Sobongo.

Inc. Editor Eric Schurenberg noted that not all the companies on the list are “in glamorous industries.”

“But in their fields they are as famous as household name companies simply by virtue of being great at what they do,” Schurenberg said. “They are the hidden champions of job growth and innovation, the real muscle of the American economy.”

The list is ranked according to percentage revenue growth when comparing 2009 with 2012. To qualify, companies must have been founded and generating revenue by March 31, 2009.

BuyCalls, which had $4.2 million in revenue last year, provides marketing services that help advertisers reach their target consumers and monetize existing call center traffic. Acting as both a lead generator and call broker, the company delivers the best possible lead to its partners.

“We try to make our clients visible, no matter where their customers look,” Adams said. “We’re a little different in that we invest our marketing dollars up front, then send our clients the traffic. We already know what works. If a campaign is not performing, we dig in and see what we can do to improve.”

BuyCalls also offers merchant services and an Affinity marketing program.

“There are all kinds of different verticals we’re exploring,” Adams said.

She added that buyCalls wants to get “more involved” in the community.

“We really haven’t been self-promoting,” she said. “We joined the Southern Pines Business Association earlier this year. We’ll consider other opportunities as they arise.”


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