March 24, 2015

6 Signs It’s Time to Outsource Your Marketing

Marketing is integral to the success of most companies. While many businesses will choose to internalize marketing efforts, at a certain point some will benefit from calling in outside assistance. If any of these signs ring a bell, it might be time for your company to consider the many benefits of outsourcing your marketing efforts: 1. Your
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  • business marketing, buyCalls, Entrepreneur, google, Google analytics, marketing, marketing agencies, marketing for small businesses, marketing for startups, outsourcing marketing, target audience, when to outsource marketing,
February 20, 2015

5 Reasons Your Site is Failing to Convert

So you’ve built a website, you’ve chosen some generic photos from a generic online photo dealer, thrown some content on there, and boom. You’re done! Right? Not anymore. Nowadays, it’s not enough to have an online presence; your website must be clean, personal, well-written, streamlined, and responsive. If that sounds like a tall order, that’s
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  • advertising, buyCalls, consumer behavior, content, content is king, content marketing, customer behavior, infographics, marketing, marketing companies, optimize for mobile, responsive, responsive design, site load speed, site load time, web design,
January 21, 2015

The Quick Guide to Content Marketing

Content marketing can be a paradox. It’s fun and simple enough to start, yet to be effective requires planning, consistency, testing, and analytics. It can be long or short, serious or funny, but should (almost) always be well-written and provide value. It requires patience, but just might be the most powerful tool you have to grow your customer
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  • business growth, buyCalls, content, content marketing, digital marketing, Edelman, Hubspot, responsive design, ROI, Search Engine Land, search engine optimization, Slideshare, web design,
January 15, 2015

bC Day: A Fond Look Back at 2014

It’s halfway through the first month of the New Year and things are looking bright at buyCalls! We’ve been working on new partnerships, have acquired some new (and impressive websites), but honestly it’s hard to not look back and see the fun we had all together right before the holidays. As you may know, half
November 26, 2014

Five Reasons We’re Thankful to Be in Southern Pines

Thanksgiving is tomorrow and, like most, it’s got us thinking about gratitude. We’re grateful for our partners and clients and our fun-loving crew, of course. But we’re grateful for something else: Our community. We’re grateful to be located in Southern Pines. The truth is, buyCalls is spread across the country—from eastern North Carolina to Minnesota and Colorado—but Southern
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  • Betsy's Crepes, Boys & Girls Club of the Sandhills, Keep Moore County Beautiful, Pinehurst golf, Sandhills, Sandhills Race Series, Southern Pines, southern pines growler company, Swank Coffee, Thanksgiving, The Blessing of the Hounds, The Country Bookshop, Weymouth Center,
November 3, 2014

On PageRank and Boosting Page Authority

Among marketers, SEO specialists, web masters and more, PageRank has been a much-debated topic in the last couple years. Among pretty much everyone else, its existence has gone unnoticed or remained a mystery, despite its impact on websites’ rankings and relevance. Now, PageRank may be falling by the wayside. Let’s start from the beginning. What is PageRank? PageRank is what
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  • backlinks, boosting page authority, buyCalls, google, Google PageRank, Larry Page, marketing analytics, Moz, page authority, page ranking, PageRank, SEO metrics, Sergey Brin, SERP,
October 8, 2014

Tips for Effective Holiday Content Marketing

October is here again, and one thing is for sure—everyone is starting to think about the holidays. All celebrations that take place in December seem to come earlier and earlier each year, which means digital marketers should really start thinking about their plan of attack for engaging ready-to-purchase customers who are full of holiday cheer. According
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  • christmas, digital marketing, google, Google Trends, holiday 2014, holiday campaigns, holiday content, holiday content marketing, holiday marketing,