March 10, 2016

Not-So-Big News: Google Has Removed ToolBar PageRank

If you are like most digital marketers, you’ve probably barely paid attention to Google Toolbar PageRank the past two years. Google has been rather open about the fact that they haven’t even updated the metric since December of 2013. It was then that Webmaster Trends Analyst John Mueller said that it wasn’t likely that an
February 8, 2016

Infographics: Being Creative while Boosting your Brand

We market a variety of different brands. When it comes to creating unique and engaging content, we are experts in the field. Not only does buyCalls perform white hat SEO marketing tactics, we engage your potential clients with information they WANT to see. One notable way that we do this is with creative infographics and
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  • content marketing, infographics,
November 20, 2015

3 talks of note from this year’s State of Search

This year’s State of Search conference in Dallas, Texas came through with a lineup of search engine marketing figureheads and professionals from across the industry. Having just wrapped up this past Tuesday, high-profile speakers chimed in on their latest findings and thoughts about search in 2015, and where it is headed into 2016. While keeping
November 4, 2015

The (possible) Google Penguin 4.0 update and what it (possibly) means

Digital marketers across the community have been stressing over Google Penguin in 2015 – even more so than the usual level of anxiety. But the additional worry is not because of the action Google has taken with the revenue-determining algorithm, but instead, it’s the lack thereof. It has been more than a year since Google
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  • gary illyes, google, google penguin, SEO,
March 12, 2015

Our Favorite Content from #DMDay15

Today was the Direct Marketing Day @ Your Desk Virtual Conference & Expo, thanks to Direct Marketing IQ and Target Marketing. A one-day virtual event for direct marketers, this show is a robust online experience, designed to bring the hottest direct marketing topics, experts, and technology right to your computer, at no cost to you. The buyCalls team registered and was delighted
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  • buyCalls, content marketing, digital marketing, direct mail, direct marketing, DirectMarketingIQ, DMDay15, email marketing, inbound, leads, marketers, marketing, social media, Target Marketing,
November 11, 2014

7 Major Google Algorithm Updates in 2014

Nowadays, the Internet is an integral part of our daily lives; and at the center of everything is Google. Each year, Google tightens it’s reigns by releasing periodic updates that attempt to clean the web of spam, thin content, unrelated material, etc. Depending on the algorithm change, a website may see very little change, be
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  • google, Google Algorithms,
October 3, 2014

How Local SEO Boosts Small Business Growth

In our increasingly digital world, the focus is often on the speed, convenience, and ease of e-commerce. Yet, 50% of all search queries are local searches.  Whether you’re a national or global business hoping to garner attention in a specific community, or a small business wanting to reach out to consumers residing in your area, local SEO
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  • Bing, content marketing, digital marketing, google, Google ranking, local business growth, local SEO, mobile marketing, search engine ranking, SEO, SEO for small businesses, small business, Yahoo, Yelp,
September 17, 2014

How Site Load Time Affects Your SEO

If you’ve been involved in search engine marketing for at least the past 3-4 years, you know that Google places high importance on site load time. While it was an unexpected decision for the company to make, in 2010 it announced that site load time would factor heavily into rankings. Just which part of site speed (yes, there
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  • image compression, plugins, render-blocking javascript, SEO, site load speed, widgets,