February 10, 2015

Local Marketing: Why Online Reviews Matter

Back in the day, businesses could get by on word of mouth. Shoppers would pass storefronts on their way around town, step in, have a positive experience, and return. Now, with large corporations and online marketplaces offering so much, so fast, for so cheap, local businesses must work to capture the attention—and loyalty—of potential customers. Luckily,
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