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March 10, 2016

Not-So-Big News: Google Has Removed ToolBar PageRank

If you are like most digital marketers, you’ve probably barely paid attention to Google Toolbar PageRank the past two years. Google has been rather open about the fact that they haven’t even updated the metric since December of 2013. It was then that Webmaster Trends Analyst John Mueller said that it wasn’t likely that an
November 11, 2014

7 Major Google Algorithm Updates in 2014

Nowadays, the Internet is an integral part of our daily lives; and at the center of everything is Google. Each year, Google tightens it’s reigns by releasing periodic updates that attempt to clean the web of spam, thin content, unrelated material, etc. Depending on the algorithm change, a website may see very little change, be
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  • google, Google Algorithms,
October 15, 2014

Why Infographics Are a Powerful Marketing Tool

Big data. Those two words have been tossed around endlessly, but for good reason: Thanks to computers, the web, and mobile, so much data is constantly created, processed, and shared that it’s become impossible to manage it all using traditional tools and applications. To help understand: right now, there are more pieces of digital information
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  • Big Data, buyCalls, content marketing, digital marketing, infographics, marketing, SEO,
September 2, 2014

Top 3 Reasons to Use External AND Internal Links in Your Blog Posts

So, your business has created its own blog. Awesome! This is your first step in reaching more viewers, establishing more authority, obtaining a higher ranking, and, hopefully, converting more leads. We say “hopefully” only because having a blog is not enough. Having compelling content, even, is not enough. To engage and convert, your blog must include links: external links and internal links.
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  • blogging, business blogging, buyCalls, content marketing, external links, google, google authority, internal links, link building, search engine, search engine ranking,