March 23, 2016

What to know about Accelerated Mobile Pages

If there is one thing that Google does not hide from webmasters, it’s that their site(s) better be well-optimized for mobile. We all remember the panic last year, code name “Mobilegeddon”, where Google announced it would drastically adjust its algorithm to give preference to mobile-friendly pages. When one looks at some of the numbers, it’s
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  • accelerated mobile pages, AMP, content marketing, google, mobile marketing,
March 10, 2016

Not-So-Big News: Google Has Removed ToolBar PageRank

If you are like most digital marketers, you’ve probably barely paid attention to Google Toolbar PageRank the past two years. Google has been rather open about the fact that they haven’t even updated the metric since December of 2013. It was then that Webmaster Trends Analyst John Mueller said that it wasn’t likely that an
February 8, 2016

Infographics: Being Creative while Boosting your Brand

We market a variety of different brands. When it comes to creating unique and engaging content, we are experts in the field. Not only does buyCalls perform white hat SEO marketing tactics, we engage your potential clients with information they WANT to see. One notable way that we do this is with creative infographics and
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  • content marketing, infographics,
December 2, 2015

Cyber Monday 2015 Sales Set All-Time High

Even though Black Friday has traditional been the day of full parking lots of maddening crowds looking for wild deals, 2015 was certainly the year of Cyber Monday. In fact, according to Variety, Black Friday sales were rather underwhelming with a drop from $11.6 billion in 2014 to $10.4 billion in 2015. Cyber Monday on
November 20, 2015

3 talks of note from this year’s State of Search

This year’s State of Search conference in Dallas, Texas came through with a lineup of search engine marketing figureheads and professionals from across the industry. Having just wrapped up this past Tuesday, high-profile speakers chimed in on their latest findings and thoughts about search in 2015, and where it is headed into 2016. While keeping
November 4, 2015

The (possible) Google Penguin 4.0 update and what it (possibly) means

Digital marketers across the community have been stressing over Google Penguin in 2015 – even more so than the usual level of anxiety. But the additional worry is not because of the action Google has taken with the revenue-determining algorithm, but instead, it’s the lack thereof. It has been more than a year since Google
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  • gary illyes, google, google penguin, SEO,
June 23, 2015

5 Effective Approaches to Video Advertisements

A couple weeks ago, we helped you devise a plan of attack for getting into video marketing: Identify your goals Determine your target audience Choose your video format Make a plan for distribution. Now that you’ve got the basics covered, you can move on to the fun part: determining what type of video you want to make
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  • advertising, Android, BI Intelligence, Business Insider, Cheerios, Christian Science Monitor, content marketing, digital marketing, Dove, Father's Day, marketing, search, SEO, Snickers, Thai Life Insurance, video, video ads, video advertising,
March 12, 2015

Our Favorite Content from #DMDay15

Today was the Direct Marketing Day @ Your Desk Virtual Conference & Expo, thanks to Direct Marketing IQ and Target Marketing. A one-day virtual event for direct marketers, this show is a robust online experience, designed to bring the hottest direct marketing topics, experts, and technology right to your computer, at no cost to you. The buyCalls team registered and was delighted
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  • buyCalls, content marketing, digital marketing, direct mail, direct marketing, DirectMarketingIQ, DMDay15, email marketing, inbound, leads, marketers, marketing, social media, Target Marketing,
November 11, 2014

7 Major Google Algorithm Updates in 2014

Nowadays, the Internet is an integral part of our daily lives; and at the center of everything is Google. Each year, Google tightens it’s reigns by releasing periodic updates that attempt to clean the web of spam, thin content, unrelated material, etc. Depending on the algorithm change, a website may see very little change, be
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  • google, Google Algorithms,
October 15, 2014

Why Infographics Are a Powerful Marketing Tool

Big data. Those two words have been tossed around endlessly, but for good reason: Thanks to computers, the web, and mobile, so much data is constantly created, processed, and shared that it’s become impossible to manage it all using traditional tools and applications. To help understand: right now, there are more pieces of digital information
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  • Big Data, buyCalls, content marketing, digital marketing, infographics, marketing, SEO,
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