August 14, 2014

The Key(s) to Great Content

If content marketing is a game changer, what are the obstacles that prevent companies from creating the kind of thoughtful, high-impact content that can convert to leads? According to a TechValidate survey of 100+ B2B marketers, quality content is hard to amass because: It takes too much time (43%) Is too labor intensive (33%) The company can’t
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  • content marketing, increasing leads, marketing, social media marketing,
August 12, 2014

Content Marketing: A Real Game Changer

The world of marketing is constantly changing to meet a variety of consumer needs and expectations. With things like the Internet and mobile technology, today’s consumer craves one vital thing above all others: information. It’s not enough to offer a quick sales pitch or to flash a catchy advertisement across a screen. Content marketing now
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