February 8, 2016

Infographics: Being Creative while Boosting your Brand

We market a variety of different brands. When it comes to creating unique and engaging content, we are experts in the field. Not only does buyCalls perform white hat SEO marketing tactics, we engage your potential clients with information they WANT to see. One notable way that we do this is with creative infographics and
Read more
  • content marketing, infographics,
November 20, 2015

3 talks of note from this year’s State of Search

This year’s State of Search conference in Dallas, Texas came through with a lineup of search engine marketing figureheads and professionals from across the industry. Having just wrapped up this past Tuesday, high-profile speakers chimed in on their latest findings and thoughts about search in 2015, and where it is headed into 2016. While keeping
June 2, 2015

4 Tips to Consider Before Diving Into Video Marketing

Here are the statistics*: 1/3 of all online activity is spent watching videos YouTube reaches more US adults aged 18-34 than any cable network, and is now the #2 search engine in the world 80% of visitors to a site will opt to watch a video, and 90% say seeing a video about a product is
Read more
  • content marketing, digital marketing, DigitalSherpa, Fast Company, google, Google Video, InSivia, marketing, mobile marketing, mobilegeddon, QuickSprout, SEO, video, video content marketing, Vimeo, visuals, YouTube,
February 4, 2015

How to Determine Your Target Audience for Content Marketing

“Write to please just one person,” Kurt Vonnegut, a former marketer himself, once wrote. If you’re confused about how to best integrate content marketing into your business strategy, heed Vonnegut’s advice, for all great writing and marketing begins in the same place: with an understanding of whom you’re writing to. As a business, you want to create and
Read more
  • blogger, blogging, blogging strategy, buyCalls, buyer persona, consumer persona, content marketing for businesses, Content Marketing Institute, content marketingt, Facebook, Hubspot, Kurt Vonnegut, marketing, Sprout, Sprout Social, target audience, Tweetdeck, Twitter,
January 6, 2015

The Only Content Marketing Resolutions You Need to Make in 2015

There’s been a lot of talk about how businesses should frame their content marketing efforts in 2015 and it can be difficult to cut through the commotion. We like to keep it simple. Stick to these three content marketing resolutions in 2015 and you’ll not only garner attention but respect, innovation, momentum, and success. 1. Keep quality
Read more
  • 2015, 2015 resolutions, balance, buyCalls, content marketing, content marketing resolutions, Fast Company, Matt Cutts, mobile marketing, quality marketing, video marketing,
November 11, 2014

7 Major Google Algorithm Updates in 2014

Nowadays, the Internet is an integral part of our daily lives; and at the center of everything is Google. Each year, Google tightens it’s reigns by releasing periodic updates that attempt to clean the web of spam, thin content, unrelated material, etc. Depending on the algorithm change, a website may see very little change, be
Read more
  • google, Google Algorithms,
October 15, 2014

Why Infographics Are a Powerful Marketing Tool

Big data. Those two words have been tossed around endlessly, but for good reason: Thanks to computers, the web, and mobile, so much data is constantly created, processed, and shared that it’s become impossible to manage it all using traditional tools and applications. To help understand: right now, there are more pieces of digital information
Read more
  • Big Data, buyCalls, content marketing, digital marketing, infographics, marketing, SEO,
September 9, 2014

Do You Know Your Story?

Every day, brands and marketers churn out thousands of pieces of new content to attract consumers, because, well—content is king. Yet, more than 50% of brands still lack a devoted, on-site content creator, and 69% of content marketers believe creating original content is their biggest challenge. What’s making content creation so difficult? We can tell you firsthand that creating content
Read more
  • brand story, buyCalls, content marketing, john kotter, lead generation, marketing, storytelling,
September 2, 2014

Top 3 Reasons to Use External AND Internal Links in Your Blog Posts

So, your business has created its own blog. Awesome! This is your first step in reaching more viewers, establishing more authority, obtaining a higher ranking, and, hopefully, converting more leads. We say “hopefully” only because having a blog is not enough. Having compelling content, even, is not enough. To engage and convert, your blog must include links: external links and internal links.
Read more
  • blogging, business blogging, buyCalls, content marketing, external links, google, google authority, internal links, link building, search engine, search engine ranking,
August 26, 2014

Should Your Business Blog?

We’re not going to make this complicated: The answer is YES. Absolutely. When we discuss the best and most effective inbound online marketing tactics with clients, business blogging is high on the list: the creation of short-form content relevant to your audience and business. Online, attracting new customers comes down to visibility: The more you make your website seen, and
Read more
  • blogging, business blogging, buyCalls, content marketing, content marketing tactics, search engine, SEO, small business blogging,
Older Posts >>