Marketing is integral to the success of most companies. While many businesses will choose to internalize marketing efforts, at a certain point some will benefit from calling in outside assistance.
If any of these signs ring a bell, it might be time for your company to consider the many benefits of outsourcing your marketing efforts:
Marketing campaigns can never be held fully responsible for the state of your revenue growth, but…they can be a culprit. Has your revenue stagnated? Is it not growing steadily or reaching goals? This is an incredible disappointment, and one of the biggest signs that it’s time to outsource.
Most marketing firms measure success in terms of ROI, linking campaigns to high-powered analytics that let you know what you’re earning vs. what you’re spending. Even with powerful but harder to measure tactics like content marketing (this Hubspot presentation explains the predicament well), benchmarks are available to show success, growth, and worth. If you aren’t currently measuring the revenue impact of your marketing campaign, or are measuring it and are unhappy with the results, it’s time to seek assistance.
2. Your site needs upgrades…but you can’t remember your login
It’s not only integral to maintain a streamlined, updated, and appealing website, but to create a site that is search engine-optimized and mobile-friendly. You need more than your logo, some stock photos, and contact info, and trying to create even the simplest site can often lead to the biggest coding fumbles.
So much goes into getting your site ranked well in search engines. If you’re not aware of what you need, not updating regularly, or it’s been so long you don’t remember your login information, consider calling in backup!
3. You don’t have time to keep up with trends or analytics, but you know both matter
Following trends can feel superfluous, but in marketing you need to pay attention or else you’ll miss out on the kind of news that affects your site’s rankings, usability, and legitimacy. For instance, did you know Google is working on a major algorithm change that will “revolutionize the way mobile friendliness is determined,” according to Entrepreneur? After April 21, if your site isn’t mobile friendly, your rankings will be affected—and in time, your business.
At agencies like buyCalls, we love to keep up with this stuff. It’s kind of…our job. It’s our job to stay in the know, and to make sure our clients stay there with us.
4. Your staff is overworked
You’ve got interns writing campaign copy, HR trying to figure out Google analytics, and you’re making social media updates. Everyone is stretched. At startups and small businesses, we know it’s often all hands on deck. But if your staff is overworked and their focus weakening, it affects the wellbeing of your entire business. By partnering with a marketing firm, your employees get the support and free time they need to get back to the really critical tasks at hand.
We talked about finding your target audience last month. Not understanding whom you’re marketing to is like throwing darts without a bullseye. It’s something, but it amounts to nothing.
Understanding your target audience is a multi-step process that involves market research, the creation of customer personas, and reaching out. We find it fascinating and fun, but if you’re already overworked, you’ll likely just find it an annoyance. Yet knowing your target audience is integral to success.
6. You focus too much on daily tasks
As a leader, you’re overwhelmed. You want to focus on direction, the big picture. Ideally, you’d allot a certain amount of time every week to strategizing, discussions, and throwing around ideas about how to grow your business.
If you feel caught in the undercurrent of everyday tasks, an outside firm can lighten the load, providing you with time to regain your creative vision. Find an agency that understands your needs, delegate your marketing goals, and look forward to that regained creative space.
Does your business experience impediments to growth? What are they?
Tell us where you’re at.