A couple weeks ago, we helped you devise a plan of attack for getting into video marketing:
- Identify your goals
- Determine your target audience
- Choose your video format
- Make a plan for distribution.
Now that you’ve got the basics covered, you can move on to the fun part: determining what type of video you want to make and think will resonate best with your audience.
According to Business Insider’s BI Intelligence, online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads. Continuing to grow faster than all other ad formats, video advertising is beckoning you to get involved.
Want to get started? Here are five approaches to video advertising that work:
Anyone who’s seen the recent Dove Father’s Day ad understands that authenticity is a powerful force. What topics can you address with your video? How can you get to the heart of what matters? Regardless of what your product may be, there’s a way to spark interest by being real.
Tell a story
Not many people saw Thai Life Insurance’s “Unsung Hero” ad, but its power lies in storytelling. Who is the unsung hero, and how does his story end? You’ll want to find out.
Highlight an issue
According to a recent Christian Science Monitor report, what appeals most to Millennials in particular are “‘subtle’ campaigns and those that raise awareness of social issues, such as the Cheerios ad featuring a real-life same-sex couple.” Here, realism wins.
Make ’em laugh
One of the best ads at this year’s Super Bowl: Snickers’ “Brady Bunch” riff starring Danny Trejo and Steve Buscemi. This is tied into be authentic. What makes you laugh? What makes your customer laugh? Stay lighthearted with your jokes, and you’ll reel in views.
When in doubt, include your furry friends!
Android’s “Friends Furever” ad is nothing more than a compilation of multiple animals hugging, hanging out with, and walking next to one another. “Be together. Not the same,” it tells us, proving that the best video advertising is indirectly compelling—and sometimes filled with fur.